Things have changed. A lot. The pandemic has shifted wealth, pushed some industries down while propping others up, disrupted global supply chains, uprooted workforces, and reminded us all that the only constant is change. Making investment decisions in this chaotic environment can be tricky, especially if you are nearing retirement and may need to access your investment income in a few years. The reality is, there’s no playbook and no clarity on what the next few years may bring.

You can, however, regain a sound financial footing and confidence in your portfolio by reassessing your investment strategy. Let’s look at what you should consider to ensure you’re ready for the new normal.


Should you rebalance your portfolio to reduce risk?

One big issue with investing in a fast-moving world is risk. Should you reduce the risk in your portfolio?

This is a personal question that we can help you evaluate based on your objectives, but, the bottom line is, your appetite for risk in the new normal may be completely different than it was pre-COVID.

As a response to the extreme uncertainty, many people have become more risk-averse. If you’re considering a more tame approach to investing in the new normal, you may want to think about increasing portfolio diversity and shifting some of your assets into fixed income investments such as bonds, government securities, and other vehicles that are considered less risky than the stock market. There is a trade-off that comes with lower-risk investments — less risk usually means lower potential returns. However, we offer unique solutions to this challenge.

 

What about sector weighing — are you taking advantage of the opportunities presented by the new normal?

You may be wondering if you should put your money into some of this year’s high-flying industries, such as health care and pharmaceuticals, or those that are projected to grow over the next decade, such as alternative energy and the electric car market.

There are myriad factors that go into making investing decisions — potential global supply chain issues, new entrants and competition, and regulations — so don’t just look at what appears shiny right now. Do your research and consider both company and market resilience. We’re also always here to offer advice on financial decisions.

 

Count on the advisors at Bellwether to steer you in the right direction

The world turning upside down is definitely a good time to reassess your investment strategy. Tell us about your situation and we’ll work with you to create a plan for investing in the new normal. Get in touch today. 

 

© Bellwether Investment Management Inc. (“Bellwether”), 2025. Bellwether is registered as a Portfolio Manager, Investment Fund Manager, and Exempt Market Dealer in applicable jurisdictions. This material is provided for general informational purposes only and does not constitute investment, legal, or tax advice. It is intended solely for residents of the provinces in which Bellwether is registered and is not a solicitation to individuals in any other jurisdiction. The views expressed do not guarantee future performance or returns. While some information may have been obtained from sources believed to be reliable, Bellwether makes no representation or warranty as to its accuracy or completeness. Neither Bellwether Investment Management Inc. nor Bellwether Family Wealth provides tax advice. Therefore, we recommend that you consult your professional tax advisor for guidance on your tax planning. Any references to specific securities are for illustrative purposes only and do not constitute a recommendation to buy or sell.

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